All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All por Seth Godin

August 26, 2019

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All por Seth Godin
Titulo del libro : All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Fecha de lanzamiento : April 24, 2012
Autor : Seth Godin
Número de páginas : 240
ISBN : 9781591845331
Editor : Penguin Publishing Group

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All de Seth Godin está disponible para descargar en formato PDF y EPUB. Aquí puedes acceder a millones de libros. Todos los libros disponibles para leer en línea y descargar sin necesidad de pagar más.

Seth Godin con All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.